About Me

My product design philosophy

My approach to product design always attempts to go beyond aesthetics, and be firmly rooted in the understanding of user behavior, business objectives, and technical realities. I believe design starts with rigorous user research and journey mapping, to find and address real user problems rather than chasing superficial delight. This product-thinking mindset helps me to prioritize solutions that measurably impact revenue, conversion, and retention, demonstrating clear value beyond visual appeal.

Cross-functional collaboration has always been really important to me, where I seek out to build authentic relationships with engineers, product managers, and executives. This effort allows me to articulate design decisions clearly in business terms, navigate technical constraints, and advocate confidently—even for straightforward, seemingly mundane solutions when they best serve customer and business goals.

Product design, to me, is an ongoing conversation with reality: accepting messy, authentic user journeys, continuously validating assumptions through data, and adapting when evidence challenges my preferences. I always want to balance user empathy with strategic rigor and technical insight, so I can create meaningful experiences optimized not just for first impressions, but for engagement and business impact.