In 2018 we saw increasing friction and complexity around the booking experience on AVVAY. I led the effort to research, design and rebuild the most important interaction on AVVAY, the booking experience.
The challenge when iterating on the booking experience was to both gather additional information from the guest yet at the same time reduce the number actions required for a guest to create reservation request.
I led research, design, and frontend development on the booking experience redesign.
Research, Interaction, and Visual
I performed a series of phone interviews with both hosts and guests. I learned that hosts wanted additional information about the customer requesting their spaces. I also conducted extensive analysis of our funnel metrics to see where drop-off was happening.
Wireframes for the user journey
Increased Reservation Requests and Bookings
Analyzing funnel data we saw our "time to completion" metric decrease and saw overall reservation requests increase which led to higher numbers of bookings for hosts.