Nick Dominguez

AVVAY Booking

In 2018 we saw increasing friction and complexity around the booking experience on AVVAY. I led the effort to research, design, and rebuild the most important interaction on AVVAY, the booking experience.

The Challenge
Increasing Transparency and Efficiency

The challenge when iterating on the booking experience was to both gather additional information from the guest yet at the same time reduce the number of actions required for a guest to create reservation requests.

My Role

I led research, design, and frontend development on the booking experience redesign.

Scope
Research, Interaction, and Visual Design

I performed a series of phone interviews with both hosts and guests. I learned that hosts wanted additional information about the customer requesting their spaces. I also conducted an extensive analysis of our funnel metrics to see where the drop-off was happening.

Process
Wireframes for the user journey

Default State

Default State

Selected State for Standard Rate

Selected State for Standard Rate

Selected State for Event Rate

Selected State for Event Rate

Selected State for Multi Day

Selected State for Multi Day

Outcome
Increased Reservation Requests and Bookings

Analyzing funnel data we saw our "time to completion" metric decrease and saw overall reservation requests increase which led to higher numbers of bookings for hosts.

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