AVVAY Pro was a new product spun out of AVVAY in February 2019. It’s mission was to provide a platform for content creators and professionals to connect with each other. A byproduct of building this community would also be a new channel for AVVAY customers to get access to creative professionals for their own projects and events.
Building this community did not come without its own set of unique challenges. The core job was to build and design a platform that was both efficient and compelling for users to engage and upload their own projects. A core focus was put on simplicity and efficiency. It was also important to give members a compelling and easy experience to sign in and then upload their work.