AVVAY Pro was a new product created inside of AVVAY in February 2019. Its mission was to provide a platform for content creators and professionals to connect with each other. A byproduct of building this community would also be a new channel for AVVAY customers to get access to creative professionals for their own projects and events.
Building this community did not come without its own set of unique challenges. The core job to be done was to build and design a platform that was both efficient and compelling for users to engage and upload their own projects. A core focus was put on simplicity and efficiency. It was also important to give members a compelling and easy experience to sign in and then upload their work.
Product Management, Information Architecture, Interaction Design, Visual Design, Frontend Development