AVVAY Pro

AVVAY Pro was a new product created inside of AVVAY in February 2019. Its mission was to provide a platform for content creators and professionals to connect with each other. A byproduct of building this community would also be a new channel for AVVAY customers to get access to creative professionals for their own projects and events.

Challenge

Building this community did not come without its own set of unique challenges. The core job to be done was to build and design a platform that was both efficient and compelling for users to engage and upload their own projects. A core focus was put on simplicity and efficiency. It was also important to give members a compelling and easy experience to sign in and then upload their work.

Role

Product Management, Information Architecture, Interaction Design, Visual Design, Frontend Development

Interaction Design

Task Flows

Wireframes

Visual Design


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Booking Flow

Background

Finding and booking a space is fundamental to the experience at AVVAY. If we have space the customer is looking for but don’t provide an efficient and intuitive booking experience we’ll increase the chances that the customer will drop off and either look for the same space elsewhere or find a different solution altogether.

Problem

In March 2018 I decided it was time to iterate on our core booking flow experience. This part of the product had not been changed since I initially designed and built it a year ago. There were a ton of improvements to make but I wanted to identify the big problems so we could prioritize the design and development work that we could move forward with.

After conducting several customer interviews, particularly with our hosts, I discovered that identity verification was a core problem to be solved. What could we do to provide more information from guests so that hosts could feel confident about accepting their reservation and working with them in their space?

Solution

Every customer on AVVAY whether a guest or host has a profile page. This profile page is where AVVAY users can get more information about each other like where they live. When someone creates an account on AVVAY we provide a way for them to list information like a biography description, social links, reviews, and ratings. This information can be particularly valuable to hosts when reviewing a guest booking request.

Based on the value of this information for hosts I decided to run an experiment and test whether we could immediately prompt the guest directly after a booking request to provide us more of this information. Any profile data would then be immediately provided to the host in the accept or decline flow to help them get a fully informed view in the booking request.

Using Fullstory we’ve seen positive results. Guests can immediately fill in more information about who they are once a booking request is triggered all while staying in the booking flow. The value is communicated back to them by letting them know that requests typically get accepted in less time when a host has the most amount of information on the user and the booking request.


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TrueAccord

Branding a debt collection agency was one of the biggest challenges to date. TrueAccord as a company is truly unique in it’s approach to the market so finding a visual direction was challenging. Typical of a lot of startups, TrueAccord we went through a few iterations before it found it’s voice and eventually settled into the current version that is live today.


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AVVAY Website

Background

In 2016 I was approached about joining some musicians and engineers about building a solution for artists who needed to find and rent creative spaces. AVVAY’s story was compelling and I knew if the idea could be executed correctly we could build something that would be great for artists and space owners alike.

Role

Product Management, Information Architecture, Interaction Design, Visual Design, Frontend Development


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Toggle Manager

In the 2012 I was brought on to the engineering team at OpenPeak. OpenPeak, at the time, was a leader in the enterprise mobile device management space and had a handful of enterprise customers worldwide. As the lead designer inside the enterprise MDM team I had the opportunity to design and build the user experience behind Toggle Manager. Toggle Manager was a white label device management application which OpenPeak was providing for AT&T.

The Process

The design process for Toggle Manager was carried out in 2 phases: planning and design. A series of meetings with the product management team aligned us (product design) with the specific goals for Toggle Manager.

Planning

From there a series of white boarding sessions were kicked off and proved to be an efficient and productive method of collaboration between design and engineering. Developers enjoyed the ability to collaborate directly on sketches and clarify their thoughts and input. Each white boarding session was documented by me by sharing assets inside of Dropbox for the rest of the team.

Design

Wireframes

A daily wireframe review with a lead engineer got the team aligned. During this review I looked for any potential UX issues and made sure we a consistent experience.

User Interface Design

With finalized wireframes and planned user flows I was able to begin visual design. A baseline styleguide employed before I proceeded to designing user interface screens. This styleguide ensured colors, typography and measurements stayed consistent across the product. and measurements stayed consistent across the product.


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