AVVAY was created in 2016 to provide a marketplace for creative professionals to find and book creative spaces for projects and events. I was brought in as a founder to the team to design the customer experience as well as provide visual design and front end development.
One of the biggest challenges with AVVAY was designing and building a two-sided marketplace that served two core customers, guests, and hosts. Each customer had their own set of needs and goals so finding the appropriate balance in serving both is a consistent but rewarding challenge. Ultimately the solution was formulated with a lot of customer interviews and experimentation across the product.
Product Management, Information Architecture, Interaction Design, Visual Design, Frontend Development, Customer Support
Before building out wireframes I spent time designing various flows for task and customer experiences. Below are some of the more important flows I designed inside Omnigraffle. These were for hosts listing a space, guests reviewing a space after booking and an SMS notifications flow for guest reservations.