AVVAY
AVVAY was created in 2016 to provide a marketplace for creative professionals to find and book creative spaces for projects and events. I was brought in as a founder to the team to design the customer experience as well as provide visual design and front end development.
Challenge
One of the biggest challenges with AVVAY was designing and building a two-sided marketplace that served two core customers, guests, and hosts. Each customer had their own set of needs and goals so finding the appropriate balance in serving both is a consistent but rewarding challenge. Ultimately the solution was formulated with a lot of customer interviews and experimentation across the product.
Role
Product Management, Information Architecture, Interaction Design, Visual Design, Frontend Development, Customer Support
Interaction Design
Before building out wireframes I spent time designing various flows for task and customer experiences. Below are some of the more important flows I designed inside Omnigraffle. These were for hosts listing a space, guests reviewing a space after booking and an SMS notifications flow for guest reservations.
Listing a Space
Reviewing a Space
SMS Notifications
Multi Channel
Wireframes
Homepage
Space Search
Space Details
Reservation Details
Visual Design
Homepage
Space Listing
Dashboard
Dashboard Space Editing
