Branding a debt collection agency was one of the biggest challenges to date. TrueAccord as a company is truly unique in it's approach to the market so finding a visual direction was challenging. Typical of a lot of start ups, TrueAccord we went through a few iterations before it found it's voice and eventually settled into the current version that is live today.
A short history of the website journey can be read on Quora.
First impressions are critical so I put a lot of thought into what the best way would be to present us at first glance. I wrote some questions to give the design and structure some guidance.
- What is TrueAccord?
- What makes us better?
- What are we offering?
- Who's working with us?
- What do customers think?
Visual components would also be important in presenting the product offerings and communicating some of the more difficult concepts. So I designed a lot of custom illustrations.